Girl Meets Dress – The pioneer story behind renting dresses online

Girl Meets Dress was the very first company to hire out luxury fashion online. Co-founder Anna Bance first came up with the idea for GMD while working as PR manager for Hermès, lending the latest dresses, gowns and accessories to celebrities and those in the fashion industry. Anna thought, “wouldn’t it be amazing if we could all borrow dresses for just one event, and wear a different designer for every event in our calendar?”, looked into the market, found that no-one else was doing anything quite like it, and after partnering with strategic co-founder Xavier de Lecaros-Aquise, Girl Meets Dress was born.


The idea behind GMD is to allow millions of women to rent over 4000 fabulous dresses, accessories and gowns from over 150 designer brands for as little as £39 – saving from buying expensive party dresses on the high street to use them occasionally. Buying designer pieces outright is out of reach for most of us and for the cost of a cheapy high street gown, you can rent a stunning designer frock and be the belle of the ball. Plus, it’s almost guaranteed that no-one else will be wearing the same dress!

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Not only do Girl Meets Dress offer gowns, dresses and accessories for all occasions, including weddings (you can even rent wedding dresses!), proms, black tie events, date nights, work events, the races, New Year’s Eve, Christmas Day and Boxing Day, but they also let you filter dresses by size, color, style, designer and price to choose your favourite. As well as their huge range of dresses, they also have bags, hats and jewellery to hire and they sell a brilliant range of designer cosmetics, hosiery and shapewear to complete your look.


If you’re a fashion lover with at least one event every month, there’s also a nifty membership option which lets you hire any gown once a month, every month for just £39. Some dresses cost three times that and so if you’re likely to be renting a dress that frequently, it’s a great option. You can carry over dress credits for a few months, too, if you have a quiet month – which means that you can “save up” a few credits for months where you’re a little bit busier!

To make your life even easier, there are also a number of helpful extras, including the ability to try on up to three gowns to ensure the perfect fit, dry cleaning (so you don’t even have to worry about getting the dress cleaned before you send it back), delivery to your home, office or to the event, hire periods of 2 or 7 nights and stylist recommendations if you’re feeling a little bit spoilt for choice. And if you fall in love with a dress? There’s even the option to buy certain dresses and jumpsuits if you can’t bear to send it back.


Girl Meets Dress is the perfect location for anyone looking for a gown for work or play. Whether you’re a fashion lover or a fashion novice, GMD can help you find the dress of your dreams.